Testers, what business are you in?

businesscat

Recently I read an inspirational story from Jesse Lyn Stoner’s excellent blog  I would like to share with you.

The owner of a window shades company, was asked by a business consultant “What business are you in?” He initially answered “We are in the window shade business”. Then he was asked “When someone walks into your store, why do they want a window shade? What are you really selling?” he had to pause and think before he saw it

“We’re in the light-control and privacy business! – not the window shade business.”

The implications of this discovery were that by understanding the company real purpose, he was able to introduce new products that his customers loved.

You can find the full story (here)

Reading this story reminds me of the struggle of the testing community to get buy in from business owners. Years and years of hearing complaints that business owners don’t understand the importance of testing, they don’t appreciate the hard work of testers, I have grown tired of it.

I believe it’s not the business owners not to understand testers, I believe it is testers not understanding the business they are in.

The majority of the testers I know believe that they are either in

“The business of finding bugs”

or

“The business of sourcing information to help make decisions”

The testers I want to work with are in “the business of delighting their customers”, that is what we all need to be in.

If we make our business “delighting our customers” believe me, we will find a lot of innovative ways to do it as testers.

Forget about defects, forget about information, focus on delighting your customers and

  1. you will find innovative ideas to improve the quality of your product
  2. the business owners will love your work – and most of all
  3. you will have a lot of fun in the process!

 

 

 

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